- Aren’t journals and conferences enough? How many times have you seen a copy of Nano Letters on someone’s coffee table?
- But that’s what journalists are for! Journalists can get it wrong.
- The Internet is forever! So are print magazines.
- Scientists are introverts. Social media is perfect for introverts – you don’t even have to leave the house!
- Voice your thoughts and opinions…for free.
- Keep up-to-date
- Share info with colleagues
- Be part of the larger conversation – not only that, you can sway it.
- Control you professional visibility
- Boost your prestige
- Act as a public voice for science
- Avoid the ‘blowback’ effect – correct false impressions
- It’s becoming an obligation – you seem really out of touch if you’re not using social media. In fact, I’d wager you’re doing science a disfavor.
- Ability to crowdsource
- Invitations to write book chapters
- Job offers/attract graduate students
- Real-time conference/workshop updates
- Increased paper downloads/citations
- Potential for new fields of science
- Check KnowEm.com to see your profile name’s availability
- Search for doppelgangers and consider using middle initial
- Have a profile picture of yourself – DO NOT use the school logo!
- Try to keep the same name, profile pic, imagery and look across all your social profiles – we call these social skins, and it helps create a personal brand
- For your professional profiles, be as transparent as possible about your affiliations
- Include a Twitter bio, and tag @UCSDJacobs, @Calit2UCSD or @UCSanDiego
Google +: 2x/day
- Start using hashtags to search for keywords that match your interest
- Follow people who are tweeting about those topics
- Create lists to keep your feed organized
- Adjust your settings
- Consider creating separate accounts
- Don’t clutter up feeds with irrelevant info
- Don’t over-post, make vague posts or complain chronically
- Tailor your post to the medium
- Ditch jargon, use metaphors, break down concepts – for blogs, use Flesch-Kincaid readability test (Microsoft Word)
- Respect other’s privacy
- Respect media embargoes, NDAs and ‘exclusives’
- You are not obligated to accept friend requests or “follow” someone who follows you on Twitter
- Comment, “like”, retweet, reply and otherwise be supportive
- Try “hiding” and if that doesn’t work “unfollow” and “unfriend”
- Use correct grammar!
- To make social media worth your while, Fox has these tips:
- Decide what your goals are and use targeted tools
- Post when your readers are online
- Use and search for hashtags (#engineering)
- Optimize your paper titles for social media – people love lists (5 ways, 10 things, etc.)
- Be selective – create lists in Twitter; change your settings or ‘get notifications’ for Facebook posts
- Find what works for you